portfolio.ofgraphicdesign.com
 
Welcome to the Portfolio of Art Director / Designer Matt Courtney.
I am currently based out of SF but looking to relocate to North Carolina.
- — - — -
I have freelanced for various Bay Area ad agencies and
digital shops since 2012, with extended stints at Organic SF,
R/GA, Pereira & O'Dell, and Duncan/Channon.
Prior to that, I was a Senior Designer at Pereira & O'Dell.
Previous agencies include Goodby, Silverstein & Partners in
San Francisco and McKinney in Durham, North Carolina.
- — - — -
Download my resumé or check me out
on LinkedIn or WnotW for availability.
For full contact information, download my vcard or e-mail me.
 

arrow WELLS FARGO SAVINGS APP

Daily Change's goal is to gradually help ease customers who may not make the best financial decisions into the habit of saving money. By giving customers short term challenges as well as longer term savings goals, they can take better control of their financial health by making regular deposits into their growing savings.

WF Savings App


Wells Fargo customers must first set up two accounts — a checking and a savings. Afer downloading and signing into the Daily Change app, users can create a savings "challenge" with a short-term deadline, create a longer term "goal," or simply make a direct transfer into savings at their leisure.


WF Savings App


Through these small but repetitive transfers, Wells Fargo customers create new spending patterns by tracking their savings over short sprints by learning the ease of saving through small amounts (spread out over time), and by forming new saving habits in their daily lives.


WF Savings App


Challenges teach WF customers by starting with simpler tasks — like bringing their lunch for a week or reducing their commute costs through alternative means. Push notifications remind the customer to make their daily transfer, and they are rewarded with notifications once the transfers have been successfully made. Their balance fluctuates accordingly on the dashboard, keeping users notified of their progress.


WF Savings App


Goals rely on the customer creating smaller savings goals and setting a reasonable deadline for completion, which is the more self-initiated alternative to Challenges. As their savings account balance grows, the closer they get to the Goal.


WF Savings App


The app tracks and sends reminders on a schedule to let the customer know how much is needed to reach their savings goal. Pop-up messaging alerts appear to congratulate Goals being met.


WF Savings App

Daily Change was released to positive app store reviews and a 4.5 star review on iTunes App Store and a 4.2 on GooglePlay. (It currently holds a 4.1 rating after 12 months on the market.) AD-VD: Samantha Li / Matt Courtney, UX: Ross Fischer, CW: Emily Chan, CD: Zoe Munson / Mark Shewmaker


WF Savings App
 

arrow FIFTH THIRD BANK

Fifth Third launched a brand refresh in 2017 to coincide with their advertising campaign created by Pereira O'Dell. I was brought in to assist the design team in defining, expanding, and refining the brand guidelines for national use. Additionally, our team created hundreds of elements ranging from in-store displays and collateral to ATM screens and additional digital layouts. Design Director: Moses Kelany

Fifth Third Bank

Fifth Third Bank

Fifth Third Bank

Fifth Third Bank
 

arrow STUBHUB "LET YOUR FAN OUT" CAMPAIGN

Duncan/Channon created several television spots for StubHub that ran on a range of sports and entertainment channels. My digital team was tasked with carrying the campaign into the digital realm and translating the scale and frenetic charm of the "crazed inner fan" from television, oftentimes without the use of audio. Several challenges arose, from a platform-wide switch from traditional Flash banners to HTML5, to the client wanting video assets that reflected the energy of the campaign. A two-day green screen shoot resulted in hours of video and stills that we crafted into our high-energy digital campaign.

StubHub 2015 Let Your Fan Out

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital

StubHub 2015 Digital
 

arrow REDHOOK 2015 SEATTLE CAMPAIGN

The Craft Brew Alliance entrusted Duncan/Channon with creating a campaign for the local Seattle market for the 30th Anniversary launch of their new retro tallboy can for RedHook ESB, their flagship beer. Channeling our inner grumpy old man, our team brought to life "The Granddaddy of Craft" in out-of-home, print, digital, and radio. The campaign continued into 2016 in the beer's hometown Seattle. Copywriter: Derek Taylor

RedHook 2015 Billboards

RedHook 2015 Billboards

RedHook 2015 Billboards

RedHook 2015 Billboards


arrow REDHOOK 2015 PRINT

RedHook 2015 Print


arrow REDHOOK 2015 DIGITAL

RedHook 2015 Digital

RedHook 2015 Digital
 

arrow AUCTION.COM + TEN-X LAUNCH

Auction.com, a pioneer in the online real estate market, came to us in 2014 to revise their brand and give them a voice in online and print. The largest challenge was simply streamlining their look and feel across multiple markets, and synchronizing their tone and photographic style.

Auction.com Print


arrow TEN-X REBRAND + LAUNCH

Pleased with our work the previous year, Auction.com restructured into their retail offerings under a new company they named "Ten-X", which focused their sales on commercial and residential (leaving behind the auction format for their parent company). Below are various campaign executions for Wall Street Journal spreads and out-of-home placements for 2015-2016.

Auction.com / Ten-X Rebrand

Auction.com / Ten-X Rebrand

Auction.com / Ten-X Rebrand

Auction.com / Ten-X Rebrand

Auction.com / Ten-X Rebrand

Auction.com / Ten-X Rebrand
 

arrow D'ADDARIO PACKAGING

David Hermanas and I partnered together on the packaging design of various instrument strings for this classic American music brand.

D'Addario Packaging

D'Addario Packaging
 

arrow JCP RELAUNCH

R/GA was tapped by JCPenney to relaunch their site after revamping their brand and bringing a new collection of fashion brands into the fold.

jcp

jcp

jcp
 

arrow PERSONAL CAPITAL

Duncan/Channon created this campaign to break into a bigger market and unify their brand. Work included mixed digital, print, and radio.

Personal Capital | Amazon KindlePersonal Capital | Print

Personal Capital | Amazon Kindle

Personal Capital | Landing Page
 

arrow STUBHUB NEXTSTAGE CONCERT SERIES

Duncan/Channon branded this ongoing music series for StubHub's partnership with Pandora. It launched in the spring of 2014.

StubHub | NextStage


arrow STUBHUB PRINT

Duncan/Channon created the "Only Good Surprises" campaign for StubHub's sports and music events including print, digital, tv, and radio.

StubHub | Only Good Surprises
 


arrow SAMSUNG GALAXY11

R/GA created this extensive integrated campaign for Samsung that ran for almost a year from 2013-2014, leading up to the 2014 World Cup. The work was a huge collaboration between two agencies and many revolving teams and intertwining projects that pitted 13 international soccer stars against an incoming alien invasion, united as one planet with the help of our love of football. The work included everything from stunts and OOH to microsites, online video, games, and various social media sites with the cooperation of a whole slew of world-class athletes.

Samsung Galaxy11

Samsung Galaxy11

Samsung Galaxy11

Samsung Galaxy11

Samsung Galaxy11
 

arrow YAHOO! MOVIELAND

Yahoo! Movieland is the summer movie-goer's one-stop destination for movie trailers, info, buying tickets and a chance to win studio-sponsored prizes all summer long. Presented as an interactive board game, users can complete the board tiles and compete for top placement. Connected through Facebook, users can share with friends and strangers alike. In addition to the microsite, a banner campaign and installation for Comic-Con 2012 were developed to tie into the summer movie season.

Yahoo! Movieland

Yahoo! Movieland

Yahoo! Movieland

Yahoo! Movieland

Yahoo! Movieland

Yahoo! Movieland
 

arrow YAHOO! Presents TOM HANKS' ELECTRIC CITY

Tom Hanks' web series "Electric City" was hyped by the mysterious code-breaking campaign at TapJoint.com which utilized story-specific encrypted messaging (sent in a audible fashion similar to morse code) to lure fans into the animated world of the online show. Users created their own wiki site, tweeted, and shared codes to unlock content and get a sneak peek at the series before the launch. Check out the case study for more info. Creative Team: Keli Linehan (ad), Charlie Wolff (cw).

Tom Hanks' Electric City


arrow ELECTRIC CITY POSTERS

Posters for the launch were distributed at events such as CES and SXSW, with some containing encoded messages. Paired with the proper key, the dot design in the posters revealed information that drove the more clever viewers to the site, to unlock more content.

Tom Hanks' Electric City
 

arrow MUSCLE MILK

Muscle Milk let us take their visual style in a new direction for 2012. In a field dominated by complicated backgrounds and explosions and lightning, we took a simpler route with a clean background, featuring athletes as part of a bold, single-word statement. The up-turned, "finished" bottle punctuated the action statement with the tagline "FINISH YOUR WORKOUT RIGHT. MUSCLE MILK." Creative Team: Keli Linehan (ad), Charlie Wolff (cw).

Muscle Milk

Muscle Milk


arrow MUSCLE MILK — LIMITED EDITION BOTTLES

Muscle Milk created limited-edition bottles for an extensive selection of NCAA colleges for 2010. Bottles were distributed regionally to each school and ads ran in out-of-home and also in point-of-sale locations featuring the bottles.

Muscle Milk

Muscle Milk

Muscle Milk


arrow MUSCLE MILK — CUBS LIMITED-EDITION BOTTLE + PROMO

The Cubs Limited Edition bottle was distributed in the Chicago area and at games, and a microsite was created to sponsor the sweepstakes.

Muscle Milk
 

arrow Yes To™ REBRAND

Yes To™ is a beauty product line based out of San Francisco. Originally started as an environmentally friendly line of carrot-based products, their offerings quickly expanded to cucumber, tomatoes, and even a baby line of products within a very short timeframe. Since their products had evolved and grown at such a fast pace, they required a rebrand to streamline their wide selection of products and organize their various sub-brands under a revised parent company. POD worked with the clients to rework their brand from the ground up, creating a parent brand and the various sub-brands, and introduced new typography and photography to work with their existing color palette and personality.

Yes to Carrots

Yes to Carrots

Yes to Carrots


arrow Yes To™ PACKAGING REDESIGN

During our time with Yes To™, we redesigned over 80 separate products, ranging from lip balms and facial lotions to body wash and hair-care products. Below is a very small sampling of the wide range of items redesigned over the 8-month project span. In addition to the 3 main sublines (Yes to Carrots, Yes to Cucumbers, and Yes to Tomatoes), POD helped Yes To™ launch their baby care line, Yes to Baby Carrots.

Yes to Carrots

Yes to Carrots



arrow Yes To™ CONCEPTS

Not everything always makes the final cut. Below are some alternate concepts in the early phases of the Yes To™ rebrand that later had elements incorporated into the final designs.

Yes to Carrots

Yes to Carrots

Yes to Carrots

Yes to Carrots
 

arrow HYUNDAI OF NORTH AMERICA — LAUNCH ARCHIVED SITE

Online portion of Hyundai's Dollars & Sense Summer 2008 campaign. Microsite and extensive banner campaign consisting of rich media units, online "interstitial" video banners and video clips.

Click to Launch
 


arrow ADOBE CS4

The thing I admired about Adobe agreeing to the approach of the CS4 “badge” was their willingness to brand their latest platform of software by not branding it with a typical logo. The CS4 badge reflects the diversity of its software and the beautiful (and in some cases, simply raw) things made with them. Below are the “hero” badges Adobe used for more corporate promotional items and in the unveiling of CS4. Various other logos were created by designers to go along with their showcased designs in varying print and broadcase pieces. Playful, raw, experimental, and ever-changing.

ADOBE CS4 Finals


arrow ADOBE CS4 EXPERIMENTS


As always, there are some various experiments that don't quite make the cut, but were some interesting explorations nonetheless:

ADOBE CS4 Alternates
 

TRIANGLE CORPORATE BATTLE OF THE BANDS 2008 — LAUNCH ARCHIVED SITE

2008 campaign for the non-profit fundraiser in Durham, NC. Sponsored by McKinney and other North Carolina businesses. These little business rockers were scattered around Durham as a teaser with the web address stamped on the bottom. Other elements involved site design and additional promotional elements for the event.











 

AUDI OF NORTH AMERICA

2007 Campaign concepts ('08 TT and R8 Models)







 

THEREALCOPYWRITER.COM

THEREALCOPYWRITER.COM was shortlisted at the 2007 Cannes Cyber Lions. See the shortlist here. It is the portfolio of copywriter Brian Wiesenthal. The project was completed on a freelance basis through OGD in collaboration with Brian and photographer Luis Erazo. Parental Advisory Suggested.

The Real Copywriter
 

SOUTHERN COMFORT

Bottle designs to update the brand while keeping the heritage of its New Orleans roots intact.




SOUTHERNCOMFORT.COM — LAUNCH ARCHIVED SITE* — This was the corporate site for SoCo which was live for nearly 4 years from 2007 to mid-2010. (*NOTE: Due to the site no longer being "live", some dynamic news feed content does not work properly, such as the "Events" section.)

Launch SoCo site


SOUTHERN COMFORT MUSIC FUND — VISIT SOCOMUSICFUND.ORG — Microsite to help fund Katrina Relief for musicians in the Big Easy.

© copyright 2018 Matt Courtney All Rights Reserved.