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MUSCLE MILK //Muscle Milk created limited-edition bottles for an extensive selection of NCAA colleges for 2010. Bottles were distributed regionally to each school and ads ran in out-of-home and also in point-of-sale locations featuring the bottles.
MUSCLE MILK UNUSED NCAA DESIGNS // (Someone's got to sit the bench.)
MUSCLE MILK NASCAR TEAM //It took moving from North Carolina to San Francisco for me to work on NASCAR, but I finally did it. My Southern friends must be proud. Muscle Milk was the feature sponsor of this NASCAR race car, and needed a design for the car, pit crew, pit box and driver's firesuit and helmet.
MUSCLE MILK CUBS LIMITED-EDITION BOTTLE + PROMO //Following the success of their exclusive Muscle Milk Limited-Edition Shaq bottle from the previous year (designed by Rachel Dolinsky), Muscle Milk sponsored a giveaway with the Chicago Cubs. The baseball bottle was distributed in the Chicago area and at Cubs games, and a microsite was created to sponsor the sweepstakes.
AVG REBRAND + RELAUNCH //AVG selected Pereira O'Dell to revamp their brand identity to coincide with their 2011 product launch. Due to time constraints, POD worked with the AVG internal development and design team to rework their expansive site based off the agency's lead. In addition to their corporate site redesign, the entire identity system was reworked, from revising the logo and typography, to packaging and new brand colors that helped tie the brand together as a stronger system. A thorough brand system was developed, complete with an ever-expanding brand identity book. Due to success with the brand relaunch, POD was awarded Agency of Record for global advertising—the first work will roll out beginning Winter 2010.
Yes To™ REBRAND //Yes To™ is a beauty product line based out of San Francisco. Originally started as an environmentally friendly line of carrot-based products, their offerings quickly expanded to cucumber, tomatoes, and even a baby line of products within a very short timeframe. Since their products had evolved and grown at such a fast pace, they required a rebrand to streamline their wide selection of products and organize their various sub-brands under a revised parent company. POD worked with the clients to rework their brand from the ground up, creating a parent brand and the various sub-brands, and introduced new typography and photography to work with their existing color palette and personality.
Yes To™ PACKAGING REDESIGN //During our time with Yes To™, we redesigned over 80 separate products, ranging from lip balms and facial lotions to body wash and hair-care products. Below is a very small sampling of the wide range of items redesigned over the 8-month project span. In addition to the 3 main sublines (Yes to Carrots, Yes to Cucumbers, and Yes to Tomatoes), POD helped Yes To™ launch their baby care line, Yes to Baby Carrots.
Yes To™ CONCEPTS //Not everything always makes the final cut. Below are some alternate concepts in the early phases of the Yes To™ rebrand that later had elements incorporated into the final designs.
ADOBE CS4 //The thing I admired about Adobe agreeing to the approach of the CS4 “badge” was their willingness to brand their latest platform of software by not branding it with a typical logo. The CS4 badge reflects the diversity of its software and the beautiful (and in some cases, simply raw) things made with them. Below are the “hero” badges Adobe used for more corporate promotional items and in the unveiling of CS4. Various other logos were created by designers to go along with their showcased designs in varying print and broadcase pieces. Playful, raw, experimental, and ever-changing.
ADOBE CS4 EXPERIMENTS //As always, there are some various experiments that don't quite make the cut, but were some interesting explorations nonetheless:
TRIANGLE CORPORATE BATTLE OF THE BANDS 2008 // LAUNCH ARCHIVED SITE2008 campaign for the non-profit fundraiser in Durham, NC. Sponsored by McKinney and other North Carolina businesses. For more information, check out the site. These little business rockers were scattered around Durham as a teaser with the web address stamped on the bottom. Other elements involved site design and other promotional elements for the event.
HYUNDAI OF NORTH AMERICA // LAUNCH ARCHIVED SITEOnline portion of Hyundai's Dollars & Sense Summer 2008 campaign. Microsite and extensive banner campaign consisting of rich media units, online "interstitial" video banners and video clips.
AUDI OF NORTH AMERICA //2007 Campaign concepts ('08 TT and R8 Models)
THEREALCOPYWRITER.COM //THEREALCOPYWRITER.COM was shortlisted at the 2007 Cannes Cyber Lions. See the shortlist here. It is the portfolio of copywriter Brian Wiesenthal. The project was completed on a freelance basis through OGD in collaboration with Brian and photographer Luis Erazo. Parental Advisory Suggested.
SELECT COMFORT //"Whatever You're Up Against, Sleep Like A Pro."
Pitched concepts for relaunching Select Comfort and the Sleep Number bed line. Spread with insert. Unproduced, but this work helped win the business in 2006. Roll over each spread to flip the insert.
QWEST COMMUNICATIONS //Qwest Enterprise collateral pieces.
SOUTHERN COMFORT //Bottle designs to update the brand while keeping the heritage of its New Orleans roots intact.
SOUTHERNCOMFORT.COM // LAUNCH ARCHIVED SITE * //
This was the corporate site for SoCo which was live for nearly 4 years from 2007 to mid-2010. (*NOTE: Due to the site no longer being "live", some dynamic news feed content does not work properly, such as the "Events" section.)
SOUTHERN COMFORT MUSIC FUND // VISIT SOCOMUSICFUND.ORG // Microsite to help fund Katrina Relief for musicians in the Big Easy.
McKINNEY INTRANET // LAUNCH DEMOMcKinney's Intranet, “Silver Surfer,” was intended to be a highly interactive environment/portal for new and existing employees to manage their daily connections in an office of 250+ employees. Concept made it to final stages of approval, but was killed at the last minute. CLICK TO LAUNCH DEMO. Screens show different ways of modifying/managing content and connecting with others in the office.
Poster for the Substitute Gnome show-down with our red-pointy-hat pal.
SELECT COMFORT / WAKEY'Z DRUG MALL // LAUNCH ARCHIVED SITEPackaging design for the Wakey'z Drug Mall campaign by Select Comfort. There were roughly 40 products total that tied in with print, broadcast and interactive. Products all involve extreme means of staying awake or putting you to sleep due to America sleeping horribly. Think of a serious version of Wacky Packages from the 50s.
Integrated campaign to combat drunk driving. Coca-Cola and Budweiser team up with the 13-pack to help reward and promote designated drivers. Inside the 13th can is a debit card good for free non-alcoholic drinks. Campaign also promotes taking turns so one person isn't always stuck being DD.
COMEDY CENTRAL / THE IMPROVS // VIEW PROMO TRAILER Reality show/game show promotional DVD to help pitch the idea. Show centers around improv comedians acting out a roughly scripted sitcom with a tag-you're-it voting system where the characters are switched up/voted on/voted off depending on audience voting. Online, telephone and audience participation involved in experience. VIEW TRAILER
