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ADOBE CS 4 BADGE //The thing I admired about Adobe agreeing to the approach of the CS4 “badge” was their willingness to brand their latest platform of software by not branding it with a typical logo. The CS4 badge reflects the diversity of its software and the beautiful (and in some cases, simply raw) things made with them. Below are the “hero” badges Adobe used for more corporate promotional items and in the unveiling of CS4. Various other logos were created by designers to go along with their showcased designs in varying print and broadcase pieces. Playful, raw, experimental, and ever-changing.
ADOBE CS 4 EXPERIMENTS //As always, there are some various experiments that don't quite make the cut, but were some interesting explorations nonetheless:
TRIANGLE BATTLE OF THE BANDS 2008 //2008 Campaign for the non-profit fundraiser in Durham, NC. Sponsored by McKinney and other North Carolina businesses. For more information, check out the site. These little business rockers were scattered around Durham as a teaser with the web address stamped on the bottom. Other elements involved site design and other promotional elements for the event.
HYUNDAI OF NORTH AMERICA //Online portion of Hyundai's Dollars & Sense Summer 2008 campaign. Microsite and extensive banner campaign consisting of rich media units, online "interstitial" video banners and video clips. (links to banner work available by request)
AUDI OF NORTH AMERICA //2007 Campaign concepts ('08 TT and R8 Models)
THEREALCOPYWRITER.COM (BRIAN WIESENTHAL, COPYWRITER) //THEREALCOPYWRITER.COM was shortlisted at the 2007 Cannes Cyber Lions. See the shortlist here. It is the portfolio of copywriter Brian Wiesenthal. The project was completed on a freelance basis through OGD in collaboration with Brian and photographer Luis Erazo. Parental Advisory Suggested.
SELECT COMFORT //Whatever You're Up Against, Sleep Like A Pro.
Pitched concepts for relaunching Select Comfort and the Sleep Number bed line. Spread with insert. Not produced, but work helped win the business in 2006. Roll over each spread to flip the insert.
QWEST COMMUNICATIONS //Qwest Enterprise collateral pieces.
SOUTHERN COMFORT //Bottle designs to update the brand while keeping the heritage of its New Orleans roots intact.
SouthernComfort.com // visit southerncomfort.com
Southern Comfort Music Fund // visit socomusicfund.org // microsite to help fund Katrina Relief for musicians in the Big Easy.
McKINNEY INTRANET // CLICK TO LAUNCH DEMOMcKinney's Intranet, “Silver Surfer” was intended to be a highly-interactive environment/portal for new and existing employees to manage their daily connections in an office of 250+ employees. Concept made it to final stages of approval but was killed at the last minute. CLICK TO LAUNCH DEMO. Screens show different ways of modifying/managing content and connecting with others in the office.
Poster for the Substitute Gnome show-down with our red-pointy-hat pal.
SELECT COMFORT / WAKEY'Z DRUG MALLPackaging design for the Wakey'z Drug Mall campaign by Select Comfort. There were roughly 40 products total that tied in with print, broadcast and interactive. Products all involve extreme means of staying awake or putting you to sleep due to America sleeping horribly. Think of a serious version of Wacky Packages from the 50s.
Integrated campaign to combat drunk driving. Coca-Cola and Budweiser team up with the 13-pack to help reward and promote designated drivers. Inside the 13th can is a debit card good for free non-alcoholic drinks. Campaign also promotes taking turns so one person isn't always stuck being DD.
COMEDY CENTRAL / THE IMPROVS // VIEW PROMO TRAILER Reality show/game show promotional DVD to help pitch the idea. Show centers around improv comedians acting out a roughly scripted sitcom with a tag-you-re-it voting system where the characters are switched up/voted on/voted off depending on audience voting. Online, telephone and audience participation involved in experience. VIEW TRAILER
